A Game Well Played
Cricket is a religion in India. Every Indian follows the game more than anything else. The enthusiasm for the game has increased multifold since the introduction of IPL (Indian Premiere League).
This project was the next level of creative thinking. Ideating from IPL, we started a cricket league for the sales team called Passion Premiere League (PPL). The sales departments were represented by ‘cricket teams,' each having their team names, logos, target runs, jerseys, and sponsors. Instead of chasing sales targets, they now had to chase runs in a 50 over match (50 weeks in a year), each over with 6 balls (6 weekdays). I designed the jerseys, scoreboards, and apps for increasing engagement.
With the help of the marketing team of Venus, the implementation of PPL transformed the performance of the sales department.
Show Me More
I wanted to replicate the experience of viewing live scores, just like enthusiasts follow a game. So, I designed an app for PPL (Passion Premiere League). I designed scoreboards to present cricket score updates on the app, and I added the famous monuments from every team location to give a sense of attachment to the teams.
Together We Can
I wanted to increase the engagement of the game, Passion Premiere League. So, I designed a scoreboard which could be viewed on the internal website of the company, enabling the company employees to cheer for their team and be involved in the game.
The logos at the bottom of the scoreboard display the company products, which were put on the player jerseys, as brand sponsors.
SOFTWARE
CorelDRAW, Adobe Photoshop, Spark App
LINKS
CLIENT
